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A Leadership Development Company
Eric Malmberg, the owner of RE/MAX Advantage Plus, views his brokerage as “a leadership development company that happens to sell real estate.” This is due to the fact that RE/MAX Advantage Plus strives to have each of its agents develop fully functioning businesses that they can grow and cultivate. To foster this growth, RE/MAX Advantage Plus provides not only training but the best technology resources available. When Eric discovered kvCORE, he knew that it was a platform that he needed to invest in and offer to his agents free of cost. By implementing this software, which provides a fully inclusive real estate platform, his agents have been able to more successfully focus and grow their businesses.
The Impact
Ever since kvCORE became a staple at RE/MAX Advantage Plus, the entire team has benefitted from its impact. The software has improved collaboration with its special team features, as well as given agents’ greater control over their individual businesses. It provides agents with the tools to find their own leads and nurture them, it offers auto-response features to ultimately save them time and money, and it provides regular business analytic reports. Since investing in this software, the brokerage has had 10 thousand new leads, 1 thousand average agent site leads per month, and 450 thousand property searches. The technology is cutting edge and the best on the market, which means that the agents who have taken advantage of the offering are now some of the most productive and efficient agents in the area, giving them a major advantage over the competition.
A Person First Mentality
Sometimes when introducing new technologies there is a fear that the personal touch will be lost to the innovation. What’s amazing about kvCORE is that it actually helps to improve personal relationships. Not only does it provide lead generation assistance, but also SOI, prospecting, and networking tools. All of these resources work to enhance communication and relationship building. Beyond that, the automation options free up precious time which can be used to schedule more face-to-face meetings with new and existing clients.
Inside Real Estate felt that RE/MAX Advantage Plus exemplified a brokerage that has successfully implemented its software and created an environment that allowed the entire company to flourish both as a team and as individual businesses. RE/MAX Advantage Plus is dedicated to staying ahead of the technology curve, and to providing their agents with the most innovative resources. The implementation of this software is just the tip of the iceberg when it comes to the investments RE/MAX Advantage Plus has made and will continue to make in their business and in their agents.